Why Social Media

Communicate

Educate

Motivate

The internet has created a dramatic change in the way people and businesses communicate.  With a new universe of information accessible by only a few computer mouse clicks, consumers (B2C) and business people (B2B) are inundated with sales messages of varying reliability.  Spammers and scammers cast a dark shadow over much of what is promoted on the internet at the expense of legitimate companies and their product or service offering.  Internet users needed a way to distinguish truth from fiction or, worse yet, deceit.  As a result, buyers on the internet began relying on the recommendations and reviews of their online peers; people who shared common interests and had credibility in their eyes.  In essence, the online customer, whether B2C or B2B, has embraced the most fundamental concepts of a good business relationship; know, like, and trust to determine their buying preferences.

Information (content) is the number-one reason that most people boot up their computer and get online.  They have problems to solve or projects to complete and they look to the internet’s vast free resources to address their needs.  But how, in this myriad of information can anyone know what information is accurate and which companies are reliable?  This is where social media plays an indispensible role for future business growth.  By interacting with your potential customers in a manner respectful of their communication preferences, businesses are able to groom those relationships in a manner which, if nurtured properly, can build the necessary buying elements of know, like and trust.  The media landscape has changed, but the basic reasons that one person buys from another remains the same.

This new media landscape has already been embraced by most of the Fortune 500 companies, as well as, traditional media outlets.  You can now follow CNN on Twitter and or go to your favorite news personality’s blog.   Except for the very few mega-companies, the term “mass media” has become an anachronism.  Even those network television ads that we all see are carefully targeted to a segment of the viewing audience.  Target marketing has taken over.  Why?  Because target marketing recognizes that not everyone is your customer!

Social media combines the concepts of target marketing in a media environment that both effective and affordable.  It enables you to find your potential customer as opposed to waiting until that customer finds you.  Because of social media’s easy access and affordability, it levels the playing field between larger and smaller companies and allows them to compete in the way today’s buyers prefer…on a know, like, and trust basis.

Click here to learn Why ChirpSpot™ is best for your company.